LEAFLETS, BROCHURES, MAILERS
...and things that go bump on the mat  
        
     Chris Newton Communications, working with tried-and-tested specialists, has designed, written and produced hundreds of print items, from single-colour flyers to hard-hitting mailers, prestigious product brochures and many promotional and staff newsletters.  
      Because I am a communications consultant rather than a designer I will advise you on the kind of literature you need and how it should be made to work for you BEFORE getting down to matters of design and content.  

Getting the right result
      Full-colour A4 brochure? Wacky mailer? Document holder with inserts?  It depends of course on who it has to reach and what it has to persuade them to do.  Before deciding on what form your literature should take, Chris Newton Communications will look at your real marketing communications needs and find the best way of serving them.     

Why graphic design should be left to the professionals

Way back in the 1980s, producing 'camera-ready artwork' was an arcane process, the secrets of which were known only to a few senior staff in a handful of advertising agencies and repro houses with access to bulky and expensive typesetting machinery.  Creative work was untainted by technology (apart from the airbrush) and involved several years at art college and the use of deskloads of coloured pencils and paints.
      Now every PC comes bundled with desk-top publishing software which can create anything from a conference badge to a full-colour brochure as fast as the operator can click the mouse (though there may be time for a good lunch while it's printing out).  This has raised the standards of business presentation dramatically, but too often there is a fatal missing link - the designer.
      Qualified graphic designers cost money, but the alternative - the well-meaning but untrained person playing with bundled graphics software - can cost you more.  It takes a designer to know:

• How to interpret a brief

• How to produce graphics that match your corporate image

• Where to source illustrations that will create the right effect

• How to choose and use fonts, weights and sizes - and where to put them on the page

• How to link text to illustrations

• How to draw (something computers still can't do on their own)

• How to use colour cost-effectively

• The production implications of different approaches

• When to stop designing

     Without these skills, chances are you will have to send the work back for repeated revisions - and even then you are likely to end up with a second-rate, amateurish piece of design that will make your company look second-rate and amateurish as well.
      Chris Newton Communications will make sure that your graphic design is handled by the right professionals for the job, so your budget is spent wisely.

“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep” - Scott Adams